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HelloFresh ad sneakers: what brand are they and where can you buy them


If, like me, you’re a bit into sportswear and/or sneakers, this is most likely a new ad from hellofresh piqued your interest, but not because you were looking for a new food delivery service.

Featuring a woman in sportswear pushing a shopping cart through a supermarket, the brand pleads with viewers to “don’t waste time circling the supermarket” to work out what’s for dinner.

“Instead, get inspired with HelloFresh,” it says.

Yet I found myself (and judging by the comments on social media, I’m not alone!) inspired to go online and buy a pair of snow-white sneakers that the model in the video was wearing. But it turned out to be more difficult than it seemed!

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sneakers in hello fresh advertising about circles in the supermarket
The ad is part of the brand’s latest campaign to show that supermarkets aren’t that great, after a survey found that 43% of Australians frequently overpay for groceries. (hello fresh)

Thus, an investigation ensued, by any means necessary to answer this simple question – where did the sneakers in the HelloFresh ad come from?!

It was a question repeated on the brand’s YouTube page, where one person commented on the clip, “What brand of sneakers does she wear?”

While another lamented, “I’ve been looking all over for this ad just to try and find the answer myself!

I will subscribe if you tell me where I can get these sneakers.

Finished Instagram the video provoked a similar reaction.

“Please what brand are these sneakers, I desperately want to buy them?” one person asked.

“I desperately want to buy these sneakers! Love love love. I’ll subscribe if you tell me where I can get these sneakers!!!” another tried to bargain.

These are the sneakers in the HelloFresh ad.

Well, after some careful digging (and a little help from the HelloFresh team), it turns out we have good news and bad news.

The good news is – WE FOUND THEM! The bad news is that they are currently out of stock. At least not in white.

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chunky white sneakers
Massive H&M sneakers are presented in three colors. (HM)

The sneakers the model wore were from Zara, according to the brand. However, they are either sold out or discontinued.

But then our resident 9Honey style The guru noted that Zara, H&M and Mango often use similar styles. This meant that another quick search led to the discovery that you could buy the exact same shoe from H&M. But Massive sneakers that cost $69.99. only available in three colors: dark beige, light beige and beige. Unfortunately, none of them are white.

One person online was very close to finding the right shoe and shared that he thought they were from Low Top Sneakers by Alexiis. But upon closer inspection, it turned out that they are indeed similar, but not quite the same.

Call It Spring (Low-top Alexiis)
Alexis Low Top Sneakers – $49.99 (Alexius)

If, like me, you’re frustrated that the shoes aren’t available in white, there are plenty of other options we’ve rounded up below to fill the hole in your wardrobe.

Think of them as “same, same, but different”. Or you can sit back and see if others return a potentially welcome return.

Zara contrast running sneakers – $99

chunky white sneakers
Contrasting Zara running shoes. (Zara)

Zara leather running shoes – $189

chunky white sneakers
Zara leather running shoes. (Zara)

Zara running shoes with rhinestones – $139

chunky white sneakers
Zara running shoes with rhinestones. (Zara)

Steve Madden Possession sneakers in white – $129

chunky white sneakers
White Steve Madden Possession Sneakers. (Steve Madden)

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